O'Brien County's Bell-Times-Courier -

Business is Picking Up


Dorothy Rosby

An article's headline is like a carnival barker without the midway. Metaphorically speaking, it calls out to readers as they hurry by. "Read this! You won't win a giant teddy bear, but you won't have to play ring toss either."

I admire writers who can come up with succinct, eye-catching headlines-also people who can win giant teddy bears by playing ring toss.

Headline writers on my internet newsfeed know how to get us to read their articles. At least they know how to get me to read their articles. I've whiled away many hours clicking on article links because the headlines were irresistible-...

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